Case Study: Global Specialty Retailer achieves 39% higher SMS revenue with Vibes

How a 5,000 location specialty retailer went from “total frustration” to earning 39% higher-than-average SMS revenue

The Global Specialty Retailer, a 5,000-location specialty retailer, was close to stopping SMS entirely because of frustration with its mobile marketing efforts. Its marketing agency introduced it to Vibes, giving the company a way to restart SMS with a platform better suited to the scale and complexity of its business.

Vibes implemented interactive quizzes, voting, and keyword-based listening campaigns, along with multilingual SMS support for US English, Spanish, Canadian English, and Canadian French. The results were strong: the retailer earned 39% higher-than-average revenue per message, generated more than $50K from two SMS offers, saw an average redemption rate of 6%, and achieved a standout 30% redemption rate on one campaign.