Case Study: Hibbett Sports retains 99% of mobile customers with Vibes

Hibbett Sports retains 99% of mobile customers with Vibes

Hibbett Sports, an athletic-inspired fashion retailer with over 1,100 stores, needed to better engage its demanding, younger target audience and bridge the gap between its online and in-store shopping experiences. To address this challenge, the company partnered with Vibes and expanded its use of their mobile engagement platform.

Vibes implemented a sophisticated mobile strategy for Hibbett that included SMS, MMS, and Mobile Wallet. This solution enabled personalized, time-sensitive communications, interactive campaigns, and transactional updates like BOPIS notifications. The results were significant: Hibbett achieved a 99% monthly SMS subscriber retention rate, saw a 27% year-over-year increase in SMS-attributed revenue, and grew its subscriber list by an average of 22% annually. Vibes helped Hibbett successfully cut through the digital clutter and deeply engage its customer base.

Hibbett Sports