Case Study: FNBO strengthens customer engagement with Vibes SMS marketing

FNBO verifies applicants via SMS 90% of the time with Vibes

First National Bank of Omaha (FNBO), a major financial institution with a significant credit card partnership business, needed to expand its customer communication strategy beyond email into mobile marketing in 2018. Their challenge was to find an effective SMS platform to facilitate this growth. After evaluating alternatives, FNBO selected Vibes as their mobile marketing platform vendor.

Vibes provided a solution that enabled FNBO to implement critical SMS communications, most notably for identity verification during credit card applications, a process that occurs over 90% of the time via text. This created a fast, friction-free initial customer interaction. The results were exceptionally strong throughput and success, leading to a positive long-term partnership. FNBO found the Vibes platform seamless to use and expand upon, which has led them to further grow their SMS channel and plan for additional mobile capabilities like MMS and RCS.

FNBO (First National Bank of Omaha)