Case Study: Chipotle achieves stronger click-through rates and mobile loyalty growth with Vibes

Chipotle boosts click-thru rates 4x with Vibes

Chipotle faced the challenge of connecting with customers and acting on consumer data effectively due to evolving privacy policies and the complexity of utilizing valuable insights. To better serve its 30 million loyalty members, the restaurant sought to optimize its promotional reach through timely and personal channels.

The solution implemented with Vibes utilized SMS marketing and mobile wallet technology to create engaging, personalized campaigns. This strategy delivered a 4x stronger click-through rate compared to email and resulted in over 3 million active digital loyalty cards saved in members' mobile wallets.

Chipotle