Case Study: Ashley Stewart achieves omnipresent mobile orchestration with Vibes

Ashley Stewart boosts engagement 180% with Vibes

Ashley Stewart, a fashion retailer for curvy women, sought to enhance its mobile marketing to deliver personalized, timely offers and loyalty incentives. Their previous SMS provider lacked deep integration with their customer data platform (CDP) and had a poor user interface, forcing them to rely on the vendor for reporting. They partnered with Vibes and its mobile engagement platform to revamp their approach and gain more control and usability.

Vibes implemented a solution centered on its mobile-first platform, starting with SMS and later adding MMS and RCS capabilities. This allowed Ashley Stewart to move from generic campaigns to highly targeted, "omnipresent orchestration." The integration with their CDP, Brevo, enabled dynamic messaging based on customer behavior. As a result, Vibes helped drive a 180% improvement in customer engagement, leading to increased revenue, repeat purchases, and stronger retention, while also significantly growing their SMS subscriber list.

Ashley Stewart