Case Study: Ashley Stewart achieves omnipresent orchestration and stronger customer engagement with Vibes SMS integrations

Ashley Stewart boosts customer engagement 180% with Vibes

Ashley Stewart, a fashion retailer for curvy women, sought to enhance its mobile marketing to deliver personalized, timely offers and loyalty incentives. Their previous SMS provider lacked deep integration with their customer data platform (CDP) and had a poor user interface, forcing them to rely on the vendor for reporting. They partnered with Vibes and its mobile-first engagement platform to overcome these challenges and revamp their approach.

Vibes implemented a solution featuring seamless CDP integration and a user-friendly platform, starting with SMS and later adding MMS and RCS capabilities. This enabled highly customized, trigger-based campaigns instead of generic batch messages. The results were significant, including a 180% improvement in customer engagement, increased revenue, and stronger customer retention. Vibes also helped Ashley Stewart efficiently acquire new SMS subscribers, capturing both phone numbers and email addresses in real time.

Ashley Stewart