Case Study: a leading apparel retailer boosts mobile-attributed revenue by 34% with Vibes

Apparel Retailer boosts mobile-attributed revenue 34% with Vibes

A major apparel retailer faced the challenge of deepening customer relationships and driving more revenue through mobile marketing. Their loyalty program's growth was also slowing due to a cumbersome process. They partnered with Vibes to evolve their strategy using the Vibes mobile engagement platform.

Vibes implemented a solution using multiple channels, including SMS, MMS, Mobile Wallet, and push notifications. This multichannel approach, powered by Vibes' platform, led to a 34% year-over-year increase in mobile-attributed revenue. The retailer also grew its SMS subscriber base to over 1.2 million and saw a 28% increase in mobile app users enabling push notifications.