Case Study: a specialty apparel retailer achieves 40X ROI with Vibes

a specialty apparel retailer drives $32M in annual mobile-attributed revenue with Vibes

A specialty apparel retailer faced the challenge of low engagement from email and limited reach through its mobile app. To expand digital engagement, they needed to focus on preferred mobile channels and implement data-driven message automation. They partnered with Vibes and its mobile engagement platform to address this.

Vibes implemented a multichannel solution utilizing SMS, MMS, Mobile Wallet, and in-app Push, managed through its platform. This strategy, enhanced by Vibes' APIs for automation, drove $32 million in annual mobile-attributed revenue. The retailer achieved a 40x ROI on its mobile programs, growing its reach to over 3.5 million SMS subscribers and 1.25 million active push users.