Case Study: a large multi-unit restaurant franchise operator drives 35,000 coupon redemptions with Vibes

a large multi-franchise operator drives 35,315 coupon redemptions and nearly $600K with Vibes

A large multi-unit restaurant franchise operator faced the challenge of having no direct way to reach its own customers with localized marketing, as it relied on corporate-controlled channels. Its existing local media spend was delivering declining returns. The operator turned to Vibes to implement a pilot SMS and mobile wallet marketing program to drive incremental, trackable traffic.

Vibes' solution involved an entirely in-store enrollment program where customers opted-in via text to receive weekly offers. These offers were delivered as mobile wallet passes, creating a persistent and visible coupon. The program drove over 35,000 coupon redemptions and nearly $600,000 in attributed pilot revenue, with transactions outperforming projections by more than 3.5 times. The subscriber retention rate was an impressive 91%, proving the effectiveness of the Vibes platform.

Large Multi-franchise Operator (multi-unit Restaurant Franchise Operator)