Case Study: Vera Bradley reduces SKUs and streamlines go-to-market with VibeIQ

Vera Bradley Streamlines Processes & Reduces Over-Assortment with VibeIQ

Vera Bradley, an iconic American luggage and handbag brand, faced challenges with siloed information and disconnected workflows. Their product data and visuals were scattered across multiple platforms, leading to over-assortment, duplicated efforts, and higher sampling costs that cut into their margins.

The company implemented VibeIQ as a centralized platform to manage its entire product line. This solution provided a unified view of assortments, enabling the team to identify redundancies early and collaborate more effectively. As a result, VibeIQ helped Vera Bradley reduce its seasonal SKU count by 10%, cut sampling costs, and achieve a faster time to market.

Vera Bradley

Katherine Kovac

Design and Technology Manager