Case Study: New Balance achieves faster growth and real-time assortment decisions with VibeIQ

Driving Growth from $5B to $6.5B and Beyond

New Balance, a global leader in sports footwear and apparel, faced significant challenges in achieving its $10B revenue goal due to siloed teams, manual processes, and a lack of real-time data visibility. These roadblocks slowed innovation and made it difficult to optimize product assortments across global regions. To address this, they partnered with vendor VibeIQ, adopting its platform to streamline their adopt and assort processes.

VibeIQ provided a solution that delivered real-time data, visibility, and collaboration tools. This enabled New Balance to make faster, data-driven decisions, align on factory orders, and access product information months earlier. The measurable results were substantial; within two years of implementation, New Balance's annual sales grew from $5B to $6.5B, putting the company firmly on track to hit its $10B target.

New Balance

Mary Grim

Head of Global Digital Operations