Case Study: Essential Tennis achieves interactive video coaching and wider audience engagement with Vibe

Essential Tennis - Customer Case Study

Ian Westermann, founder of Essential Tennis, faced a sudden shift when his coaching team left at the start of the COVID-19 pandemic and he had to produce content and coach solo. To keep his lessons and online material engaging and interactive, Westermann researched smart boards and chose Vibe’s interactive digital whiteboard as the core tool to pivot his content and coaching workflow.

Using the Vibe board daily since April 2020, Westermann combines slides, strategy diagramming, and frame-by-frame video analysis—mirroring iPad clips to a 55" display for instant feedback and creating session PDFs on the Vibe canvas for students to take home. Vibe’s flexible platform and fast feature updates have helped Essential Tennis increase content production, deepen audience engagement, and differentiate the business, enabling Westermann to reach and coach more players with higher-quality, interactive instruction.

Essential Tennis

Ian Westermann

Founder