Case Study: Zoriz Golf achieves 600% ROAS with Vibe CTV

Zoriz Golf drives 600% ROAS with Vibe

Zoriz Golf, a direct-to-consumer brand selling high-performance golf sandals, faced the challenge of expanding its reach beyond its core sunbelt states. Despite a compelling product, the majority of golfers were still unaware of the brand. Founder Mark Medley sought a new advertising channel beyond social media's walled gardens to achieve sustained growth and turned to the vendor Vibe for a solution using their connected TV (CTV) advertising platform.

Vibe implemented a CTV campaign for Zoriz Golf that included weekend ad flights synced with golf tournaments and a retargeting pixel to capture high-intent site traffic. This solution drove exceptional results, including a 600% return on ad spend and a cost per session of just $2.16. The campaign significantly increased brand awareness, site traffic, and purchases, providing a major credibility lift and positioning the brand for a successful peak golf season.

Zoriz Golf