Case Study: Wispr Flow boosts user acquisition with Vibe.co

Wispr Flow boosts user acquisition with Vibe.co and 20% QR conversion

Wispr Flow, a company providing voice-to-text AI software, was looking for a new way to reach and acquire decision-makers and AI adopters without increasing its customer acquisition cost. Their existing spending was concentrated in performance channels that captured users already searching for solutions, so they needed to test new top-of-funnel acquisition channels.

The vendor Vibe.co implemented a solution using targeted streaming TV advertising on premium channels. This approach allowed for rapid creative testing and provided cross-device measurement to prove incremental lift. The results were highly efficient, with QR code traffic converting at 20% and a substantial incremental sales lift. This led to a lower blended customer acquisition cost for high-intent reach, giving Wispr Flow confidence to scale the new channel.

Wispr Flow