Case Study: Wahha Design Achieves 832% ROAS for a Healthy Food Delivery Client with Vibe

Wahha Design drives 832% ROAS with Vibe

Wahha Design, a digital marketing agency, faced the challenge of raising awareness and mitigating churn for their client, a health-focused meal prep service that had expanded to over 85 locations. They needed to diversify their acquisition channels beyond PPC and SEO and sought to prove the value of Connected TV (CTV) advertising. They partnered with Vibe to launch a CTV campaign.

Using the Vibe platform, Wahha Design implemented a solution that leveraged existing video assets for both prospecting and retargeting campaigns. They used Vibe's targeting tools to reach specific audiences on premium channels and employed pixel tracking to gain deeper insights into campaign performance. The results for their client were exceptional, including an 860% return on ad spend (ROAS), a $0.01 cost per view, and massive incremental reach, successfully proving the value of CTV.

Wahha Design