Case Study: TYR achieves 234% revenue growth and lower CAC with Vibe

TYR grows revenue 234.6% in 60 days with Vibe

TYR, a performance brand known for competitive swimming and training footwear, needed to expand its marketing reach beyond its existing funnel on platforms like Meta and Google. Their challenge was finding a new channel, specifically Connected TV (CTV), that could target new audiences and provide accurate, data-driven attribution to prove its effectiveness, all while being manageable for a lean team. They turned to the CTV platform Vibe to solve this.

Vibe provided a solution with a simple platform that required no learning curve and a native integration with TYR's attribution tool, Northbeam, which accurately measured CTV's cross-channel impact. Using Vibe, TYR achieved a 234.6% revenue growth in 60 days, lowered its customer acquisition cost by 24.2%, and saw a 7.89x return on its retargeting efforts.

TYR