Case Study: TruHeight achieves 728.86% ROAS with Vibe CTV

TruHeight achieves 728.86% ROAS with Vibe

TruHeight Vitamins, an ecommerce wellness brand, sought to expand into connected TV (CTV) advertising for the first time. Their challenge was to find a transparent and easy-to-use platform that could deliver broad reach while also enabling precise audience refinement to drive trackable conversions. They partnered with Vibe to implement this new advertising strategy.

Vibe worked with TruHeight's in-house team to develop a two-phase campaign: an initial targeted awareness push followed by a powerful retargeting effort. The solution utilized Vibe's platform for high-value audience segmentation and optimization. This strategy yielded massive results, most notably a 728.86% return on ad spend (ROAS) from the retargeting campaign, which provided a significant Q4 boost to both web traffic and sales.

TruHeight