Case Study: The 1916 Company drives 3x ROAS with Vibe's CTV marketing

The 1916 Company drives 10x ROAS with Vibe

The 1916 Company, a leading luxury retailer, faced the challenge of efficiently reaching its niche, high-net-worth audience at scale. Its traditional marketing efforts were inefficient and lacked the precise attribution needed to measure impact on in-store traffic and online conversions. The company partnered with Vibe to leverage its Connected TV (CTV) advertising platform for a more targeted and measurable approach.

Using Vibe's CTV service, The 1916 Company implemented a sophisticated strategy combining high-intent retargeting, local awareness campaigns, and national prospecting to affluent audiences. This solution provided the precise targeting and granular measurement the brand required. The campaign drove a 10x return on ad spend (ROAS), achieved an extremely low cost per transaction, and successfully positioned the brand in a high-trust environment for its discerning clientele.

The 1916 Company