Case Study: Sijo achieves scalable new customer growth with Vibe and Northbeam

Sijo lowers New Customer CAC by 57% with Vibe

Sijo, a direct-to-consumer sleep brand, faced the challenge of scaling its CTV investment with Vibe.co as a true customer acquisition channel. The team needed a defensible way to measure new customer acquisition and optimize spend with the same rigor applied to paid social, moving beyond the directional signals they were seeing in GA4.

The solution was implemented using Vibe.co's CTV platform combined with Northbeam's Clicks + Deterministic Views MTA product for measurement and validation. This allowed Sijo to optimize campaigns precisely and scale responsibly. The results were significant, including a 4% lower new customer CAC and a 2% higher new customer AOV compared to social. Most notably, Vibe.co remarketing campaigns achieved a 57% lower new customer CAC versus social on the same audience, giving Sijo the confidence to shift more budget into CTV.

Sijo