Case Study: Sijo Home boosts AOV and scales efficient CTV with Vibe

Sijo Home boosts AOV 17% with Vibe

Sijo Home, a direct-to-consumer brand specializing in high-performance bedding, faced the challenge of continuing to grow efficiently in a competitive digital landscape with rising advertising costs on social media platforms. They turned to Vibe, a connected TV (CTV) ad platform, to explore a more cost-effective channel for reaching high-intent customers.

Vibe's solution involved a native integration with Klaviyo, allowing Sijo to leverage its existing customer data to create targeted CTV segments for remarketing. By repurposing high-performing social ads with Vibe Studio, they launched a full-funnel CTV strategy. The results were significant, including a 17% higher average order value from shoppers who saw the ads and a 200% scale-up in spend while lowering their cost per acquisition. Vibe provided a stable, high-performing channel that drove real action.

Sijo Home