Case Study: Shinesty achieves 70% net-new customer reach with Vibe.co

Shinesty reaches 70% net-new customers with Vibe

Shinesty, an ecommerce brand known for its irreverent underwear and loungewear, faced the challenge of efficiently reaching net-new customers. Their growth marketing on Meta had already reached an estimated 40% of US adults, making it difficult to find new audiences without increasing frequency on existing buyers. They turned to Vibe to explore connected TV (CTV) advertising but needed a measurable solution to justify shifting budgets from other channels.

Vibe implemented a Klaviyo-first solution, syncing segments to suppress existing purchasers and target engaged non-buyers. This strategy ensured 70% of Vibe-driven purchases came from net-new customers. By repurposing existing creative and working collaboratively on attribution, Vibe helped Shinesty achieve a consistent 1.2x ROAS on a 7-day window with average CPMs under $19, securing CTV a fixed place in their marketing budget.

Shinesty