Case Study: Samford University expands national reach and boosts enrollment interest with Vibe

Samford University drives a $1.45 cost per session with Vibe

Samford University, a prominent Christian liberal arts college, needed to expand its national reach and attract more prospective students to its programs. As a nonprofit, they required a cost-effective and flexible solution for their first streaming TV advertising campaign, with goals of increasing awareness and tracking conversions without high minimum fees. They partnered with Vibe to leverage its self-serve platform and premium streaming inventory.

Using Vibe's platform, Samford launched targeted campaigns across premium channels, including live sports, and utilized granular audience data to reach specific demographics like parents and mid-career professionals. The solution delivered outstanding results, including a $1.45 average cost per session, a 99% video completion rate, and a significant increase in awareness and enrollment for their targeted programs. Vibe's flexible and transparent approach allowed the university to exceed its growth targets efficiently.

Samford University