Case Study: Roswell NYC drives 400%+ ROAS on Connected TV with Vibe

Roswell NYC drives 1,659% ROAS with Vibe

Roswell NYC, a Webby-winning eCommerce agency, faced the challenge of diversifying its clients' advertising beyond Meta and Google. They sought a measurable performance channel on Connected TV that offered clear attribution and high return on ad spend without requiring large commitments. They turned to Vibe.co to implement a CTV advertising solution.

Using Vibe's platform, Roswell launched targeted CTV campaigns combining prospecting and retargeting with lookalike audiences. The solution delivered exceptional results, with one outdoor gear client achieving a 1,659% ROAS. Across various verticals, clients consistently saw high performance, including a 405% ROAS for home décor and a 452% ROAS for luxury jewelry, proving Vibe's CTV offering as both a revenue driver and a brand builder.

Roswell NYC