Case Study: Reedsy achieves 5.3x ROAS with Vibe

Reedsy grows ROAS to 5.3x with Vibe

Reedsy, an online platform for authors and publishing professionals, faced the challenge of effectively reaching its niche audience of active writers on Connected TV. Their previous CTV platform, MNTN, used broad interest-based targeting that was ill-suited for Reedsy's specific customer base. Furthermore, the platform required excessive weekly troubleshooting from their solo Head of Performance Marketing, making it difficult to scale.

The vendor Vibe provided a solution by enabling Reedsy to build custom CTV audiences from its own high-performing Google keywords, ensuring they reached people actively writing books. This precise targeting, combined with reliable reporting and purchase validation, delivered significant results. Reedsy achieved a 5.3x return on ad spend and saw its ROI double since transitioning to Vibe, all while drastically reducing the channel's management overhead.

Reedsy