Case Study: Petfolk achieves 30% customer acquisition lift with Vibe

Petfolk lifts customer acquisition 30% with Vibe

Petfolk, a veterinary care provider, needed to expand its marketing mix to achieve aggressive growth goals while maintaining strict cost-per-acquisition targets. They turned to Vibe's self-serve Streaming TV advertising platform, which offered an easy onboarding process and the granular data they required.

Using Vibe, Petfolk launched retargeting and prospecting campaigns by repurposing existing social media video assets. Vibe's platform provided granular targeting and real-time optimization, allowing Petfolk to focus on high-value audiences and avoid wasted ad spend. The results were outstanding, with Vibe delivering a 30% customer acquisition lift, a 534% return on ad spend (ROAS), and a $1.37 cost per session.

Petfolk