Case Study: Pamos achieves 4X ROAS and cost per session under $2 with Vibe CTV

Pamos hits 4X ROAS and CPS <$2 with Vibe

The customer, Pamos, a direct-to-consumer brand selling cannabis-infused spirits, faced the challenge of building credibility and educating the public on its new product category. Their goals included increasing awareness and conversion while earning consumer trust, but they found traditional TV advertising to be expensive and untrackable. They turned to the vendor Vibe for a solution using streaming TV advertising.

Vibe implemented a full-funnel CTV strategy for Pamos, starting with retargeting and expanding into prospecting and web traffic campaigns. The solution utilized Vibe's targeting tools and performance dashboard. The results were highly successful, achieving a 4x return on ad spend and a cost per session below $2. Furthermore, the CTV campaign's visibility unexpectedly helped Pamos secure crucial wholesale retail partnerships.

Pamos