Case Study: NYXT reduces cost per lead to $0.85 with Vibe

NYXT reduces cost per lead to $0.85 with Vibe

NYXT, an all-in-one sales and marketing platform for automotive dealerships, faced the challenge of managing fragmented and opaque advertising efforts for their clients. Their dealership customers needed clearer insights, better targeting, and measurable ROI beyond traditional OTT vendors. They turned to Vibe's self-serve CTV advertising platform to find a more transparent and flexible solution.

Vibe provided NYXT with granular targeting, AI-powered analytics, and retargeting capabilities, which were integrated into a multi-channel strategy. This solution allowed for constant testing and optimization of campaigns. The results were highly successful, with NYXT achieving an average cost per lead of $0.86, a cost per view of $0.03, and a 98% average view-through rate. Web traffic to dealership sites increased by 30-50%, demonstrating Vibe's measurable impact.

NYXT