Case Study: Meshki lowers cost per session and boosts ROAS with Vibe

Meshki lowers cost per session to $0.93 with Vibe

Meshki, a global e-commerce apparel brand, sought to expand its marketing mix beyond social media to include streaming TV advertising. Their challenge was to acquire new customers and gain geographic audience insights while maintaining a strong return on ad spend (ROAS) as their key performance indicator and keeping CPMs low. They partnered with Vibe to achieve these goals.

Vibe implemented a multi-faceted solution for Meshki, launching multivariate campaigns that included retargeting and web traffic initiatives. Using Vibe's platform, the team optimized campaigns in real-time, gathered audience data, and seamlessly rotated creatives. This strategy yielded outstanding results: a retargeting campaign achieved a 2,967.68% ROAS with a $6.13 cost per purchase, while the web traffic campaign achieved a 266.03% ROAS and dramatically lowered their cost per session to just $0.93. Vibe's solution provided the transparent reporting and real-time optimization Meshki needed to exceed their goals.

Meshki