Case Study: Lectric eBikes achieves a 5.69 IROAS on CTV with Vibe.co

Lectric eBikes drives a 5.69 IROAS on CTV with Vibe

Lectric eBikes, a top-selling e-bike manufacturer, faced a challenge with reaching its target audience as households shifted from linear TV to streaming. Their linear TV buys could not follow this shift, leaving a key demographic unreached. To scale their TV advertising and test into streaming, they partnered with Vibe.co.

Vibe implemented a solution focused on audience control using identity intelligence, partner-verified incrementality testing, and certified supply. This approach allowed Lectric eBikes to deliberately target high-intent and first-party audiences. The independent incrementality test, measured by Haus, resulted in a 5.69 incremental ROAS. This strong return gave Lectric the confidence to increase its CTV budget from 5-15% to 30% of its total TV spend, making Vibe a scalable, evergreen platform in their marketing mix.

Lectric eBikes