Case Study: Laundry Sauce Scales CTV 4x and Doubles Return with Vibe

Laundry Sauce scales CTV 4x and more than doubles return with Vibe

Laundry Sauce, a premium home fragrance brand, faced the challenge of accurately measuring the performance of its connected TV (CTV) advertising. Using click-based attribution models, the channel's true impact was invisible, as CTV ads are not clickable. This lack of proof made it difficult to justify scaling their CTV spend, especially ahead of a major retail launch. They needed a solution from their vendor, Vibe, that could provide trustworthy measurement.

Vibe implemented its CTV advertising platform integrated with Prescient's marketing mix model, which revealed that 73% of CTV-driven revenue was converting on off-site storefronts like Amazon. This visibility gave Laundry Sauce the confidence to scale its spend with Vibe by 4x. As they invested more, the return on every dollar more than doubled, making Vibe their highest-returning channel.

Laundry Sauce