Case Study: King Kanine achieves 165% ROAS with Vibe

King Kanine reaches 165% ROAS with Vibe

King Kanine, an all-natural pet wellness brand, faced a significant marketing challenge after being banned from Google and Meta ads for selling CBD products. This forced them to rely on untrackable linear TV advertising. They turned to Vibe's streaming TV advertising platform to find a measurable, performance-focused solution for their upper-funnel campaigns.

Vibe implemented targeted streaming TV campaigns for King Kanine, utilizing Klaviyo integration to retarget high-value customer segments. This solution allowed for extensive creative testing and optimization. The results were outstanding, achieving a 165% return on ad spend (ROAS), a $3.77 cost per session, and a $0.04 cost per view, effectively driving both awareness and significant revenue.

King Kanine