Case Study: Industrial Clicks boosts client retention and campaign performance with Vibe CTV

Industrial Clicks boosts client retention and reaches 99% VTR with Vibe

Industrial Clicks, a PPC agency, faced a challenge as clients began seeking to diversify their performance marketing beyond platforms like Google Ads and Meta to mitigate rising costs. Their clients wanted full-funnel, scalable campaigns that could reach new audiences and provide a broader halo effect, all while maintaining strong performance. To address this, the agency partnered with Vibe.co to utilize their Connected TV (CTV) advertising service.

By implementing Vibe's self-serve CTV platform, Industrial Clicks gained access to premium channel inventories and advanced targeting capabilities like geo-location and live sports. This solution allowed them to offer clients new KPIs like incremental reach and view-through rate. The results were significant, including a $0.02 cost per view (CPV), a 99% average view-through rate (VTR), and a major boost to their existing PPC campaigns. Most importantly, Vibe enabled Industrial Clicks to deepen client relationships and dramatically improve client retention.

Industrial Clicks