Case Study: IMVU drives 60% more incremental purchases with Vibe

IMVU drives 160% incremental purchases with Vibe

IMVU, a leading social metaverse app, faced a challenge when expanding into Connected TV (CTV) advertising. Their Mobile Measurement Partner's last-touch attribution was undercounting the true impact of CTV campaigns on driving app installs and purchases, making it difficult to justify budget. To solve this, they partnered with Vibe.co.

Vibe.co launched targeted CTV campaigns for IMVU, and they used the MetricWorks platform for true incrementality measurement. This solution revealed that Vibe's CTV ads drove 60% more incremental purchases than traditional attribution showed, significantly outperforming other paid channels. This data gave IMVU the confidence to scale their CTV strategy with Vibe.co.

IMVU