Case Study: Hoodsly achieves 409% ROAS with Vibe

Hoodsly achieves 409% ROAS with Vibe

Hoodsly, a small ecommerce business selling custom wood range hoods, faced the challenge of finding a new customer acquisition channel to reach its highly specific, luxury customer persona beyond paid search. They partnered with Vibe to leverage television advertising to increase brand awareness and trust while maintaining granular targeting to compete with larger retailers.

Vibe implemented parallel Awareness and Retargeting campaigns using precise demographic and interest-based targeting, including on HGTV. The solution delivered exceptional results for Hoodsly, achieving a 409% return on ad spend (ROAS), garnering 662,000 impressions for only $0.02 per view, and reaching over 130,000 new households.

Hoodsly