Case Study: Herb Jones Chevrolet GMC boosts web traffic by 800% with Vibe

Herb Jones Chevrolet GMC boosts web traffic 800% with Vibe

Herb Jones Chevrolet GMC, a family-owned car dealership, needed to modernize its media strategy to reach today's car buyers who are moving away from traditional cable. Their goals were to boost foot traffic, expand brand awareness, and harness the power of TV advertising in a more measurable and targeted way.

Partnering with Vibe, the dealership implemented a performance-focused streaming TV campaign. Vibe utilized in-market audience targeting and real-time creative optimization to reach active auto shoppers. This solution delivered over 2 million impressions to 203,000 households. As a result, website traffic surged by 800% and the cost per lead dropped to an all-time low, proving the effectiveness of Vibe's approach.

Herb Jones Chevrolet GMC