Case Study: Hairstory achieves 2x blended ROAS with Vibe.co

Hairstory drives $220K+ in revenue and 5x retargeting ROAS with Vibe

Hairstory, a direct-to-consumer beauty company, faced the challenge of creating demand for its innovative haircare product without the benefit of traditional search intent. Because their solution addressed a problem consumers didn't know they had, they needed a marketing channel capable of holding attention long enough to educate viewers and support retargeting strategies. This led them to the streaming TV advertising platform Vibe.co.

The solution implemented by Vibe involved a methodical campaign starting with high-intent retargeting before expanding to prospecting. Vibe's platform allowed Hairstory to sync with Klaviyo segments for precise targeting and to test multiple creative styles to find what resonated. The results were significant, generating over $220K in revenue with a 2x blended ROAS. Most notably, their retargeting efforts achieved a 5x ROAS, enabling a 14x increase in daily reach while maintaining profitability.

Hairstory