Case Study: Farm & Home Supply boosts premium TV reach and sales with Vibe

Farm & Home Supply achieves CPMs under $28 with Vibe

Farm & Home Supply, a multi-state retail chain, faced the challenge of advertising its wide range of goods across disparate locations. To overcome this and move beyond its farm-store reputation, Marketing Director Nathaniel Jones turned to Vibe to implement targeted and trackable campaigns on streaming TV.

Using Vibe's platform, the team launched over 30 campaigns with the ability to bid on specific premium channels and optimize in real-time. This strategy resulted in a cost of under $28 CPM, a 98% video completion rate, and a significant boost in both e-commerce and brick-and-mortar sales, successfully broadening their reach and growing sales across all locations.

Farm & Home Supply