Case Study: Eden Prairie Center boosts household reach and foot traffic with Vibe CTV

Eden Prairie Center boosts household reach 458% with Vibe

Eden Prairie Center, one of Minnesota's largest regional malls, faced the challenge of driving local foot traffic and reaching shoppers in a shifting retail landscape. To reengage past visitors and attract new ones affordably, they partnered with Vibe and turned to its self-serve CTV advertising service.

Using Vibe's platform, Eden Prairie Center launched a streaming TV campaign with geo-targeting to reach local families on networks like Hulu and Peacock. The solution delivered significant results, including a 458% increase in household reach, surpassing 100,000 households by the holiday season. The campaign also drove a measurable lift in store traffic and provided the mall with a scalable, data-driven blueprint for future digital growth.

Eden Prairie Center