Case Study: Branded Bills achieves 311% ROAS with Vibe

Branded Bills hits 311% ROAS with Vibe

Branded Bills, a fast-growing e-commerce brand specializing in custom headwear and apparel, sought to refocus its streaming TV advertising on trackable performance. They left their previous provider for Vibe.co, looking for granular reporting, premium inventory, and the flexibility to test campaigns with the goal of achieving a cost per session under $2 and a strong return on ad spend.

With support from Vibe's customer success team, Branded Bills launched prospecting, retargeting, and a Klaviyo IP matching campaign. Using Vibe's platform, they were able to test and optimize their creative in real-time. The results included a 311% return on ad spend, a $0.33 cost per session, and an average CPM of $23, significantly exceeding their performance goals.

Branded Bills