Case Study: Boston Proper achieves 3.25x ROAS and faster prospect growth with Vibe

Boston Proper drives 3.25x ROAS and 8M+ impressions with Vibe

Boston Proper, a women's fashion apparel brand, needed to prove the value of connected TV (CTV) advertising across the full marketing funnel without sacrificing their rigorous ROI standards. Their challenge was to find a CTV partner that could integrate with their existing tech stack and tie campaign exposure directly to attributable business outcomes. They selected Vibe.co for this task.

Vibe.co provided a solution built around seamless integration with Boston Proper's tools, Klaviyo and Northbeam, enabling precise audience segmentation and clean measurement. The results were significant, including a 3.25x return on ad spend (ROAS) as measured by Northbeam and over 8 million impressions that drove a substantial year-over-year lift in new prospect audiences.

Boston Proper