Case Study: BloomsyBox achieves 20% February revenue growth with Vibe.co

BloomsyBox boosts February revenue 20% with Vibe

BloomsyBox, a subscription flower delivery service, faced a significant challenge due to its heavy reliance on Google for growth. This created a single point of failure for the business, and the team struggled with inaccurate platform-reported revenue, weak attribution, and low brand awareness. They needed a way to reach customers before they started searching on Google. This challenge led them to Vibe.

Vibe implemented a Connected TV advertising solution using premium direct supply across platforms like Hulu and ESPN. This strategy allowed BloomsyBox to build awareness and target customers effectively. The results were exceptional, with a retargeting campaign achieving an 8.51x ROAS and a $19.48 cost per purchase against a $50 goal. Overall, Vibe's efforts drove a 20% year-over-year revenue growth for BloomsyBox and increased their site conversion rate, enabling them to move CTV to an always-on channel.

BloomsyBox