Case Study: Beto’s Tacos boosts foot traffic and brand awareness with Vibe.co

Beto’s Tacos boosts foot traffic 20% with Vibe

Beto’s Tacos, an independently owned Atlanta-based taco chain, faced the challenge of growing brand awareness and increasing foot traffic across its six locations with a very limited budget. Traditional advertising methods were proving ineffective, so they turned to Vibe.co for a more dynamic and data-informed advertising solution using streaming TV campaigns.

Vibe.co implemented a solution using hyper-local targeting and segmented streaming TV campaigns tailored to the specific demographics around each restaurant location. This strategy resulted in a measurable 20% increase in foot traffic, particularly at their Midtown location, and significantly increased brand awareness, making streaming TV a core part of the company's growth engine.

Beto’s Tacos