Case Study: BATCH achieves 240% ROAS on CTV with Vibe

BATCH drives 240% lifetime ROAS with Vibe

Batch, a hemp-based consumables brand, faced the challenge of needing to diversify its ad spend away from a fragile reliance on Meta. Operating in a heavily restricted ad category, the company needed a secondary channel with significant reach, precise targeting to avoid existing customers, and rigorous measurement to justify its budget. They turned to Vibe and its CTV advertising service.

Vibe implemented a full-funnel CTV strategy for Batch, utilizing a Klaviyo integration for precision audience control and focusing on premium direct inventory for brand safety. The solution was measured through incrementality testing, which proved its effectiveness. This approach delivered a 240% lifetime return on ad spend and a $34 cost per purchase, establishing CTV as one of Batch's most reliable channels.

Batch