Case Study: Badeloft achieves measurable demand and strong ROAS with Vibe Streaming TV

Badeloft drives 806% ROAS with Vibe

Badeloft, a boutique bathroom fixture brand, faced the challenge of staying present with customers during a lengthy purchase cycle for their high-consideration products. Their early experiences with other streaming platforms were frustrating due to unclear attribution and a lack of performance tracking. They turned to Vibe for its robust, transparent reporting and access to premium streaming inventory.

Vibe implemented a strategy focused on proper measurement via Google Tag Manager, retargeting, and refined prospecting. This approach, integrated with Klaviyo for lifecycle marketing, delivered an 806% return on ad spend and a $1.95 cost per session. Vibe helped Badeloft validate performance through GA4 and reinforced the brand's credibility, making streaming TV a consistent part of their media mix.

Badeloft