Case Study: Audien Hearing achieves 6.9x ROAS on CTV with Vibe.co

Audien Hearing hits 6.9x ROAS with Vibe

Audien Hearing, a mid-market ecommerce brand selling affordable hearing aids, faced a challenge in confidently scaling its Connected TV (CTV) advertising. Despite recognizing the channel's potential, the team lacked a trustworthy measurement solution to prove CTV's return on investment and justify its place in their performance-driven marketing mix.

The vendor, Vibe, solved this by providing a platform with native integrations into Audien Hearing's existing measurement stack, Northbeam and Prescient. This allowed for immediate, multi-source validation of CTV's impact. The solution drove a 6.9x return on ad spend (ROAS) on a sales campaign and reached households at a cost of just $0.06, giving Audien Hearing the confidence to significantly scale its CTV investment with Vibe.

Audien Hearing