Case Study: AirOps boosts B2B pipeline and cuts CPL with Vibe

AirOps grows leads 3.4x in 90 days with Vibe

AirOps, a B2B company specializing in AI search growth strategies, faced a challenge in generating top-of-funnel leads and building trust with enterprise buyers. Their existing paid channels captured demand but weren't efficiently filling the funnel. They had considered connected TV (CTV) advertising but were blocked because it couldn't be measured and attributed to pipeline, making it an unworthy bet. They turned to Vibe.co to solve this problem.

Vibe implemented its solution by wiring its Vibe Pixel into AirOps' HubSpot account, enabling closed-loop pipeline measurement from the start. This allowed AirOps to track CTV-driven opportunities alongside other channels. The results were significant: within 90 days, AirOps scaled its CTV spend by 77% while reducing its cost per lead (CPL) by 47%. The channel generated over $580,000 in qualified pipeline, proving its efficiency and moving it from a test to a core part of their strategy.

AirOps