Case Study: Airdog USA achieves 450% ROAS with Vibe CTV advertising

Airdog USA reaches 450% ROAS with Vibe

Airdog USA, a creator of a washable air purifier, faced the challenge of introducing its disruptive, first-of-its-kind product to a market that was unaware such a solution existed. Their goal was to build trust, deliver nuanced education, and drive performance, which they found traditional marketing channels were ill-suited for. They turned to the vendor Vibe for a solution using Connected TV (CTV) advertising.

Vibe implemented a CTV retargeting campaign aimed at visitors who had already shown interest in Airdog. The solution leveraged product demo videos to explain the product's value and was integrated seamlessly with Airdog's Shopify stack for clear data visibility. This strategy delivered a 450% return on ad spend (ROAS), a 53% lift in conversion rates, and over $10,000 in incremental revenue, proving CTV's effectiveness as a conversion engine for Airdog.

Airdog USA