Case Study: Abuelo’s lowers cost per session by 80% with Vibe

Abuelo’s lowers cost per session by 80% with Vibe

Abuelo's, a family-owned Mexican restaurant chain, faced exorbitant linear TV advertising prices that forced them to focus on lower-funnel digital tactics. Their challenge was to increase foot traffic and customer loyalty with a trackable, upper-funnel strategy. They partnered with Vibe to utilize their streaming TV advertising service.

Vibe's solution provided a simple, self-serve platform with multivariate campaign testing and local targeting. This allowed Abuelo's to run a multi-strategy campaign with location-specific calls-to-action. The results were significant, including an 80% decrease in cost per session, a 26% growth in foot traffic, and massive reach at an average $20 CPM, achieved through Vibe's real-time optimization and retargeting tools.

Abuelo’s