Case Study: Scandic attracts travelers with VIBBIO video creation

Scandic embraces the power of VIBBIO video creation to tempt travelers in airports to stay at their hotels

Scandic, the largest Nordic hotel operator, needed a faster and more cost-effective way to create engaging video content that could attract travelers across channels like social media and airport screens. To meet this challenge, it turned to VIBBIO and its video creation platform, including features for easy production and regional versioning.

With VIBBIO, Scandic created videos for campaigns such as breakfast buffet and dining content, using local filming resources through VIBBIO’s marketplace. The result was 71 videos produced, with content reaching an estimated 27 million potential airport viewers annually, while helping Scandic keep video creation fast, affordable, and realistic enough to build trust.

Scandic

Mia Stern Madse

Content Marketer / Online Web Editor