Case Study: Elkjøp Norway elevates internal communication with VIBBIO

Elkjøp Norway has elevated its internal communication with on-the-go videos that resonate

Elkjøp Norway, part of the Nordic electronics retailer Elkjøp, needed a stronger internal communication approach to keep 2,500 employees aligned and engaged across the business. The company partnered with VIBBIO and used its easy-to-use video creation software to produce on-the-go, selfie-style internal videos that could quickly capture key updates, successes, and stories as they happened.

With VIBBIO, Elkjøp built brand-consistent videos through a shared brand control and collaboration library, giving teams confidence to create and publish compliant content. The approach helped Elkjøp increase internal engagement and even extend its video style externally, while one “Customer’s Day” video generated 2,300 employee-submitted images and many clips, creating a rich pipeline of content for future videos.

Elkjøp Norway

Madeleine Schøyen Bergli

Head of Communication